The Strategic Answer to GenAI is Empirical Enterprise Evolution

RSG Tokyo 2026

GenAI is accelerating the evolution of our businesses and the way we work. But only adding more AI to established products and services isn’t a good strategy. This talk shows how your enterprise can adopt empirical, evolutionary approaches to use the unique chances GenAI is offering. Discover how to ask the right questions, map your GenAI landscape, and understand why adopting the strategic doctrines of AME3 is essential now. Through real-world examples, you will gain practical tools and methods to immediately tweak your GenAI strategy.