The Strategic Answer to GenAI: Empirical Enterprise Evolution

OOP Munich 2026

GenAI is accelerating the evolution of our businesses. But only adding more AI to established products and services isn’t a good strategy. This talk shows how your enterprise can adopt empirical, evolutionary approaches to use the unique chances GenAI is offering. Using Wardley Maps, we visualize how GenAI reshapes business models, products, and services — helping you strategically assess, anticipate, and advance your business. Discover how to ask the right questions, map your GenAI landscape, and understand why adopting the strategic doctrines of AME3 is essential now. Through real-world examples, you will gain practical tools and methods to immediately refine your GenAI strategy.