Organizational Ambidexterity: Past, Present and Future
Comprehensive literature review by Charles O’Reilly III and Michael Tushman surveying 15 years of research on Organizational Ambidexterity. The authors define ambidexterity as the ability to compete in mature technologies and markets (where efficiency, control, and incremental improvement are prized) while also competing in new technologies and markets (where flexibility, autonomy, and experimentation are needed). The paper reviews structural, contextual, and sequential forms, highlights what is known and unknown, and identifies promising areas for ongoing research.