Brand Guidelines

AME3™ and Outevolve™ are trademarks of DasScrumTeam AG. The framework content is open under CC BY 4.0, and the names follow the open-source brand pattern: free to reference, restricted in one specific commercial context.

In Short

  • ✅ Talk about AME3, write about it, teach it, apply it in your organization, build on it.
  • ✅ Use the names “AME3” and “Outevolve” in articles, books, blog posts, conference talks, and internal company materials.
  • ✅ Quote, adapt, and translate the framework content under the CC BY 4.0 terms.
  • ⚠️ One restriction: Offering commercial public training under the AME3 name requires written permission from DasScrumTeam AG.

That is the entire policy. Everything else is fair game.

What “Commercial Public Training” Means

A workshop, course, certification, or training program that:

  1. Is offered to the public (not internal company training for your own employees), AND
  2. Charges a fee (commercial), AND
  3. Uses the AME3 name in its title, marketing, or certification.

Examples that require permission:

  • “AME3 Certified Practitioner” course offered to paying customers
  • “AME3 Master Class” advertised on a public platform
  • “AME3 Bootcamp” sold as a paid public workshop

Examples that are fine without permission:

  • Teaching AME3 concepts inside your own company
  • Coaching a client through an AME3 transformation as part of a consulting engagement
  • Mentioning AME3 in a public talk or paid keynote
  • Writing a book or article about AME3
  • Offering a free public introduction to AME3
  • Using AME3 in academic teaching
  • Building tools that work with or implement AME3

Why This One Restriction

Commercial public training under a brand name is the one place where confusion harms adopters and authors equally:

  • Adopters assume “AME3 Certified” means quality assurance from the framework creators
  • Authors lose the ability to maintain consistent quality and educational standards across the ecosystem

By keeping certification and public training rights with DasScrumTeam AG, we preserve the option to build a healthy training ecosystem with partners who meet quality standards. By keeping everything else free, we make sure AME3 can spread without friction.

Naming the Framework

Use AME3 as the framework name. The acronym is preferred over the spelled-out form in most contexts. If you need to expand it, use Adaptive Metaframework for Empirical Enterprise Evolution. The book is Outevolve.

When you write about AME3 in documents, articles, or slides, you may add the trademark symbol on first use:

  • First use: “AME3™”
  • Subsequent uses: “AME3”

The trademark symbol is not legally required but signals respect for the mark.

Logo Use

The AME3 and Outevolve logos are reserved for:

  • Official communication from DasScrumTeam AG and its authorized partners
  • Books, articles, and presentations that the authors have reviewed or co-created
  • Compatibility badges with permission

If you build a tool, write a book, or run a training that you want to label as “AME3-compatible” or “officially endorsed”, contact us first so we can confirm the relationship.

For everything else, please use plain text “AME3” rather than the logo. This avoids accidental implications of endorsement.

Attribution

Under CC BY 4.0, you must credit the source when you share or adapt the framework content. The standard attribution is:

AME3 by Peter Beck and Andreas Schliep, ame3.ai

Add a link to https://ame3.ai when the medium allows it.

Asking for Permission

If you want to offer commercial public training under the AME3 name, or use the logo in your own product or service, write to:

[email protected]

We aim to be permissive. The goal is to grow the ecosystem, not to gatekeep. Tell us what you want to do and we will respond promptly with a yes, a yes-with-conditions, or a brief explanation if we cannot agree.

Changes to These Guidelines

This page is the canonical source. We may refine the wording over time, but the principle stays stable: open by default, one specific restriction, low friction for everything else.

Last updated: April 10, 2026