Ambition

The Ambition defines the purpose, expected successes, and constraints for each Arena Product in the enterprise. It justifies an Arena’s existence and guides the Owner’s leadership. Annual refinement ensures alignment and commitment across all Team members.

• The Ambition clarifies the purpose, expected successes, and constraints associated with the Arena Product, including financial limitations.
• The Ambition justifies the existence and operations of an Arena.
• The Owner is responsible for leading the development of the Arena Product towards achieving the Ambition.
• If the Ambition is at risk, the Owner must take appropriate actions, which may include terminating the Arena Product.
• The Ambition is reviewed and refined at least annually, with discussions involving all members of all teams to align understanding and commitment.