Goal

The Goal is a strategic objective that provides direction for all Teams within an Arena. Set by the Owner, it defines what needs to be achieved within one to nine Matches. The Goal ensures alignment between Arena work and Enterprise Ambitions.

• The Goal is a strategic objective that guides all Teams within an Arena.
• Among others, a Goal can be a new Arena Product, the initiation or reorganizing of an Arena, or changes to an Ambition.
• Multiple Arenas can share the same Goal.
• The Goal is moved into focus by the Owner of the Arena and at the transition between Matches.
• The Owner can remove or replace a Goal at will.
• The Owner, System Lead, and Teams are collectively responsible for aligning their efforts towards achieving the Goal.
• The Owner must ensure that there is always at least one Goal in focus.
• There may be more than one Goal in focus, but the Owner is encouraged to keep the number to a minimum.
• A Goal should encompass the scope of work for all Teams for at least one Match but should not exceed nine Matches in duration.
• The Owner must ensure that the Goal aligns with the Ambition.
• The Owner must ensure that the Goal and the Arena Backlog are well-aligned.
• Each Goal can exist in one of three states: in Enterprise Backlog, In focus, or completed.