Enterprise Owner
The Enterprise Owner is to the Enterprise what the Arena Owner is to the Arena: one person, accountable for the success of the whole. Where the Arena Owner steers a single Arena Product, the Enterprise Owner steers the Enterprise Product, the combined output of all Arenas and other organizational units.
- The Enterprise Owner leads to the success of the Enterprise Product.
- The Enterprise Owner can initiate or stop an Arena and/or its Product.
- The Enterprise Owner can change the Ambition of an Arena.
- The Enterprise Owner is an Accountable Representative.
- The Enterprise Owner cannot be a System Lead or Enterprise System Lead.
- The Enterprise Owner must consider the Enterprise System Lead’s recommendations.
- The Enterprise Owner determines how the Enterprise Backlog is ordered.
The Enterprise Owner holds the most consequential authority in AME3: the power to create or stop Arenas. This is not a routine management decision. Creating an Arena means committing people, budget, and organizational attention to a new Ambition. Stopping one means accepting that an investment has run its course. Both require courage and clarity.
The separation from the Enterprise System Lead function follows the same logic as the Arena Owner/System Lead separation. The Enterprise Owner focuses on what the Enterprise produces. The Enterprise System Lead focuses on how the Enterprise works. When these functions merge, one always suffers.