Amazon’s Product Operating Model: A Peek Behind The Curtain, with James Gunaca
The Amazon Product Operating Model is a set of principles, processes, and tools that guide how Amazon teams develop, launch, and manage products. According to James Gunaca, a veteran product manager at Amazon, this model emphasizes customer-centric thinking, iterative experimentation, and strong documentation practices like the PRFAQ. It balances standardized processes with flexibility, allowing teams to adapt strategies to their specific context while maintaining accountability and a focus on business outcomes.
Example Structure PRFAQ
