The Lean Startup
The Lean Startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable. Created by entrepreneur Eric Ries and published in 2011, it draws from his experiences as a startup advisor and founder, combining ideas from Lean manufacturing and Agile development. The core principles include rapid prototyping, validated learning, iterative product releases, and the concept of the Minimum Viable Product (MVP), enabling entrepreneurs to test hypotheses and adapt strategies through experimentation and continuous customer feedback rather than relying on extensive long-term planning.